Dongdaemun Design Plaza
Dongdaemun
Design Plaza
Brand Identity, Wayfinding Design
Client:
Personal, 2023
Related Project:
Pixelscape↗
Dongdaemun Design Plaza (DDP) is a cultural hub in Dongdaemun that hosts exhibitions, fashion shows, and other cultural events. It showcases new products and fashion trends, shares knowledge through exhibitions, and offers a variety of design-centered experiences.
It aims to solidify its role as Seoul's design hub by fostering strong local and design community connections. The new identity is inspired by architectural materials and Dongdaemun's day and night energy, effectively connecting with visitors and strengthening the design community.
Dongdaemun Design Plaza (DDP) is a cultural hub in Dongdaemun that hosts exhibitions, fashion shows, and other cultural events. It showcases new products and fashion trends, shares knowledge through exhibitions, and offers a variety of design-centered experiences.
It aims to solidify its role as Seoul's design hub by fostering strong local and design community connections. The new identity is inspired by architectural materials and Dongdaemun's day and night energy, effectively connecting with visitors and strengthening the design community.
Dongdaemun Design Plaza
Brand Identity, Wayfinding Design
Client:
Personal, 2023
Related Project:
Pixelscape↗
Dongdaemun Design Plaza (DDP) is a cultural hub in Dongdaemun, hosting exhibitions, fashion shows, and other cultural events. It showcases new products and fashion trends, shares knowledge through exhibitions, and offers a variety of experiences centered on design.
It aims to solidify its role as Seoul's design hub by fostering strong connections within the design community. The new identity is inspired by architectural materials and Dongdaemun's day and night energy, effectively connects with visitors and strengthens the design community.
The new identity system integrates elements of the location and architecture, with a logo inspired by the aluminum panel grid of its exterior.
The new identity system integrates elements of the location and architecture, with a logo inspired by the aluminum panel grid of its exterior.
The new identity system integrates elements of the location and architecture, with a logo inspired by the aluminum panel grid of its exterior.
DDP Poster Series
DDP Poster Series
DDP Poster Series
DDP Stationery
DDP Stationery
DDP Stationery
DDP Wayfinding Icon Series
DDP Wayfinding Icon Series
DDP Wayfinding Icon Series
DDP Wayfinding Icon Series
DDP Korean(day theme) and English(night theme) Booklets
DDP Korean(day theme) and English(night theme) Booklets
DDP Booklets
The color palette captures Dongdaemun's vibrant energy from day to night, reflected in the booklet and the website's day and night themes.
The color palette captures Dongdaemun's vibrant energy from day to night, reflected in the booklet and the website's day and night themes.
The color palette captures Dongdaemun's vibrant energy from day to night, reflected in the booklet and the website's day and night themes.
