Institute for Art and Olfaction

Institute for Art and Olfaction

Brand Identity, Motion Design

Brand Identity, Motion Design

Client:
Personal, 2023

The Institute for Art and Olfaction (IAO) aims to challenge conventional notions that scent is exclusive to commercial brands by spreading knowledge and elevating public awareness surrounding the fascinating realm of scent.

The tagline “Stories in the air” implies the strong belief of comprehensive education that weaves together various layers of knowledge and materials, culminating in a truly unique and captivating story.

The Institute for Art and Olfaction (IAO) aims to challenge conventional notions that scent is exclusive to commercial brands by spreading knowledge and elevating public awareness surrounding the fascinating realm of scent.

The tagline “Stories in the air” implies the strong belief of comprehensive education that weaves together various layers of knowledge and materials, culminating in a truly unique and captivating story.

Institute for Art and Olfaction

Brand Identity, Motion Design

Client:
Personal, 2023

The Institute for Art and Olfaction (IAO) aims to challenge conventional notions that scent is exclusive to commercial brands by spreading knowledge and elevating public awareness surrounding the fascinating realm of scent.

The tagline “Stories in the air” implies the strong belief of comprehensive education that weaves together various layers of knowledge and materials, culminating in a truly unique and captivating story.

Inspired by the shape of the fragrance pyramid (A) and wheel (O) representing the diagrams used as the framework of fragrance education.

Inspired by the shape of the fragrance pyramid (A) and wheel (O) representing the diagrams used as the framework of fragrance education.

Inspired by the shape of the fragrance pyramid (A) and wheel (O) representing the diagrams used as the framework of fragrance education.

The logo animation captures the layers building a fragrance, echoing the tagline's message of a strong belief in knowledge and education.

The logo animation captures the layers building a fragrance, echoing the tagline's message of a strong belief in knowledge and education.

The logo animation captures the layers building a fragrance, echoing the tagline's message of a strong belief in knowledge and education.

IAO Brand Montage

IAO Brand Montage

IAO Brand Montage

IAO Poster Series

IAO Poster Series

IAO Poster Series

IAO Web

IAO Web

IAO Web

IAO Mobile

IAO Mobile

IAO Mobile

Joonhee Park

Graphic Designer

Joonhee Park

Graphic Designer

©2025 Joonhee Park

©2025 Joonhee Park

©2025 Joonhee Park