Institute for Art and Olfaction
Brand Identity, Motion Design
Recognition:
Graphis New Talent Awards 2024, Silver ↗
The Institute for Art and Olfaction (IAO) aims to challenge conventional notions that scent is exclusive to commercial brands by spreading knowledge and elevating public awareness surrounding the fascinating realm of scent.
The tagline “Stories in the air” implies the strong belief of comprehensive education that weaves together various layers of knowledge and materials, culminating in a truly unique and captivating story.
Inspired by the shape of the fragrance pyramid (A) and wheel (O) representing the diagrams used as the framework of fragrance education.
The logo animation captures the layers building a fragrance, echoing the tagline's message of a strong belief in knowledge and education.
IAO Brand Montage
IAO Poster Series
IAO Web
IAO Mobile
